Siapakah Prof. William A. Cohen? Dr. Cohen is President of the Institute of Leader Arts. He has spoken and given workshops for small groups of managers and executives, and given keynote addresses to audiences of up to 15.000 in size. He has presented on four continents, and executives from more than 50 countries have heard him speak. His academic leader roles have included president of two private universities, and department chairman and institute director at a public university. He has taught in the graduate schools of California and Claremont Graduate University as well as three years with Touro University International, a fully accredited online university.
Dr. Cohen is also a retired major general from the U.S. Air Force Reserve and has held executive positions in several companies including Director of Research at Sierra Engineering Company, Manager of Advanced Technology Marketing at McDonnell Douglas Astronautics Company, and President of Global Associates.
Graduating from West Point, Dr. Cohen flew 174 combat missions in A-26 aircraft in the Vietnam War. His military awards include the Distinguished Service Medal, the Legion of Merit, the Distinguished Flying Cross with three oak leaf cluster the Air Medal with eleven oak leaf clusters.
Among his 53 published in 18 languages and over 100 articles resulting from his research, are the best sellers The Stuff of Heroes: The Eight Universal Laws of Leadership (Longstreet Press, 1998) and The New Art of Leader (Prentice Hall Press 1990,2000). The latter was named a Best Business Book of the year by Library Journal. The former was nominated as one the 10 best management books for the year 1998 by Management General and appeared as number four on the Los Angeles Times best seller list. Both books have been recommended by a host of world class leaders including from the U.S. Congress, astronauts, generals and admirals , presidents of unions and trade associations and CEOs of Fortune 500 companies. His textbooks have been adopted by more than 200 colleges and Universities around the world. His latest book comes from Dr. Cohen being Peter Drucker’s first executive PhD student. His latest book is A Class with Drucker : The Lost Lessons of the World’s Greatest Management teacher. The book has already set a record for the highest foreign rights sales for translation in the history of the 45 year old publisher.
Dr. Cohen’s awards includes the Outstanding Professor’s Award at California State University Los Angeles (1982), the Freedoms Foundation of Valley Forge George Washington Honor Medal for Excellence in Economic Education (1985), and the California state University Los Angeles Statewide Outstanding Professor Award (1996). He was the first business professor honored with the latter. In 1999, he was the first business professor honored with the latter. In 1999, he was named one of four “ Great Teachers in Marketing” by the Academy of Marketing Science from nominees from around the world. In 2002 he received and honorary Doctorate in Humane Letters from the International Academy for integration of Science and Business in Moscow, Russia. Dr. Cohen has served on various city, state, national, corporate, and trade boards and boards of directors. His biography is contained in Who’s Who in America, Who’s Who in the world, and other national and international directories.
In addition to his BS in engineering from the United States Military Academy at West Point, he has and MBA from the University of Chicago, an MA and PhD in management from the Peter Drucker School of Management at Claremont Graduate University, and has completed all coursework for a second PhD in psychology. He is a distinguished graduate in residence of the prestigious Industrial College of the Armed Forces in Washington, D.C.
Sdr. Hans S. Mandalas, MBA, alumnus Fekon UNAI memfasilitasi kunjungan Dr. Cohen Ke kampus Universitas Advent Indonesia.
Dr. Cohen didampingi oleh Prof. Nurits Cohen (istri Dr. Cohen), Sdr. Suwanto, MBA.
Dalam kunjungan singkatnya beliau menyampaikan pelajaran yang sangat berguna dengan judul, “How to Apply The Loss lessons and Wisdom of Peter Drucker in School”.
1. What everybody knows is frequently wrong
People frequently make erroneous assumptions, look at the source, if possible, peel the onion to find the originator, don’t believe it until you investigate the situation yourself.
2. You mutbuild your own self-confidence
Prepare yourself for success and avoid fear of failure, Don’t think of any situation as a failure, but rather as a learning experience. Develop expertise outside of your own field, Use positive imagery, Behave confidently even if you are uncertain.
3. If you keep doing what made you successful in the past you are going to eventually fall.
Change is inevitable, stay flexible and be prepared for change, Obselete your own products, create your own future, If you are in business, you must innovate.
4. Approach problem with your ignorance-Not your experience
Solving Problems: Ask questions, Question your assumptions, Consider many different possible solutions and test if possible.
5. You can’t predict the future, but you can create it.
Don’t worry about the future-no one can predict it exactly, Decide on your objectives, Do a situational analysis and look at your resources, Develop a plan, Take action and create the future, adjusting your plan as needed.
6. Workers must be led, not managed
There must be a leader incharge!, Motivate each worker according to the individual and the situation, Ethics and integrity are crucial, Why Drucker admired the military over other organizations, Treat all workers as if they were volunteers, because they are.
7. All businesses must based on Innovation and Marketing.
Implemention of the marketing concept is primary for any business, The objective of a business is not to create a profit, it is to create a sustainable customer, Startegy and Tactics are not the same and poor marketing strategy cannot be overcome by good marketing tactics, Customer pay only for what gives them value and value can only be determined by research and by knowing one’s customer.
Dr Cohen terkesan dengan keteraturan dan kerapihan dari kampus UNAI, dan keramah-tamhan dari stados, setelah menikmati makan siang, dr. Cohen dan rombongan kembali ke Jakarta.
(this article was copied from www.unai.edu ; please refer to its official website for more complete information about Universitas Advent Indonesia - Bandung)